Soft & Gentle announced as the Official Super Shot Partner of the Netball Super League and Official Partner of England Netball

England Netball and the Netball Super League (NSL) have today announced a new partnership with Soft & Gentle that will see the health and beauty brand become the Official Super Shot Partner of the NSL and an Official Partner of England Netball.

The partnership, which begins immediately, sees Soft & Gentle commit to supporting the NSL, England Netball and the Vitality Roses. As the NSL prepares to relaunch this weekend at the start of a journey to professionalisation, Soft & Gentle will become the League’s Official Super Shot Partner and their logo will be featured on court branding in the brand-new Soft & Gentle Super Shot zone at the Netball Super Cup on 8 March at Sheffield’s Utilita Arena.

Driving awareness of Soft & Gentle’s products, netball fans watching in the arena or live on Sky Sports will see the brand’s presence on court as the brand new two-goal Super Shot rule innovation is activated for the very first time in the NSL. Soft & Gentle’s logo will also be present in the Super Shot zone on court at all regular round NSL games and at the NSL Grand Final, which will be played at The O2 arena for the very first time on July 6. 

In alignment with Soft & Gentle’s pledge to promote ‘strength through kindness’ the partnership will also support England Netball’s industry-leading NETBALLHer initiative which empowers women and girls to belong and thrive at all levels of sport throughout the different female life stages. Netball is currently the most played team sport for women, with over 3 million people taking to court each year. This partnership will see Soft & Gentle connect with the Netball Family, from the Vitality Roses to grassroots players, with the brand committed to making an impact and building a legacy through meaningful engagements.

Mark Foster, Chief Commercial Officer at England Netball said: “Just days away from the relaunch of the NSL, I’m delighted to announce this new partnership which will see Soft & Gentle become the League’s Official Super Shot Partner as well as an Official Partner of England Netball.

“We are proud to collaborate with a partner who so passionately shares our commitment to creating meaningful change for women and girls through sport, resulting in a purpose-driven partnership that will enable us to continue to push the boundaries on the eve of a new era for our sport and our League.”

Claire Kendrick, Brand Manager at Soft & Gentle added: “We are thrilled to be able to be a part of England Netball and their mission to create the most successful female sport in the UK. Supporting females is at the heart of our brand so our ambitions to empower females in all aspects of life aligned so well with the ambitions of England Netball. We are excited to be the title sponsor of the Super Shot and the excitement that this will bring to the game in 2025.” 

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