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London Pulse announce partnership with Atlantic House Investments.

London Pulse have entered into a three-year, six-figure partnership with a London-based fund management firm.

Atlantic House Investments (AHI) will be a principal partner for London Pulse, sponsoring the Vitality Netball Superleague and Pathway Squads (U21 and U19).

Atlantic House will also be a high profile home matchday sponsor at the Copper Box Arena – Pulse’s home venue – located in the Queen Elizabeth Olympic Park in the heart of London.

Working in close partnership with Atlantic House will help Pulse achieve their ambitions of delivering world class netball at VNSL level, developing player talent, and extending their fanbase across London.

As well as providing support to London Pulse to bring on talent and promote netball in the broader community, AHI aims to raise awareness of the financial services industry among young women who might not have previously considered it as a career option.

AHI recognises that there is lack of diversity and gender equality in the city and it is hoped that this partnership with a team that has such a broad reach will help address this imbalance.

In addition, AHI will offer London Pulse’s athletes work experience, internships and mentoring to support them in achieving their long-term sporting and professional goals. This will help Pulse find, inspire and develop the next generation of leading netballers to be VNSL and England stars of the future.

London Pulse CEO Same Bird said: “I’m delighted that London Pulse has worked successfully with Atlantic House Investments to be able to deliver a three-year, six-figure partnership agreement. Their generosity will allow London Pulse to grow commercially long term.

“Working together, we will improve the profile of elite netball across London and our success will connect with communities in London to play, watch and enjoy netball. At the same time, we applaud Atlantic House Investment’s ambition of promoting greater diversity within the investment industry, just as we seek to broaden the appeal of netball in London and beyond.

“We look forward to working with Tony and his team to provide the best possible platform for all our players to develop and succeed as netball continues to grow.”

Tony Stenning, Group CEO at Atlantic House Investments, said: “London Pulse have evident passion not only for netball but also for raising the profile of this exciting game among a wide range of athletes across London, one of the world’s most diverse cities. We are looking forward to playing our part in their success.

“Equally important for us is the chance to similarly demonstrate to young women from a variety of backgrounds that real opportunities exist for them within the financial services industry.

“There is a clear lack of gender equality and diversity in the city and we hope that our partnership with London Pulse will help attract more female professionals, not just to Atlantic House Investments but to the investment industry as a whole.”

The news comes during a busy off-season for Pulse who had previously announced other partnerships to increase their reach and influence on the local community.

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