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Hyperice becomes official partner of the Vitality Netball Superleague

The Vitality Netball Superleague (VNSL) today welcomes Hyperice as an official partner for the 2021 season. The partnership sees the recovery technology leader supply all 11 VNSL teams with its key products, to help optimise performance and recovery time between training and games.  

Founded in 2010, Hyperice use technology and movement to create products which aid physical recovery and increase performance levels in elite athletes, fitness enthusiasts and those wishing to Iive a healthier lifestyle. Its products are used by all of the major U.S. sports leagues, clubs in the English Premier League, including Tottenham Hotspur, and by Olympic Associations among others.  

With recovery and injury prevention vital for all VNSL clubs this season due to the intense playing schedule, the deal will help players manage the demands from the rigorous campaign. 

The partnership will see Hypervolt holsters attached to courtside chairs, as well as a full suite of Hyperice technology in the warmup and cool down areas for teams to use pre and post-game. Recovery packs provided to each VNSL team include massage devices the HypervoltNormatec Pulse 2.0, Venom Shoulder, Venom Leg, plus the brand new Hypervolt GO, along with vibration therapy devices the Vyper 2.0 and Hypersphere Mini. 

“This partnership is the first of its kind within the sport of netball and demonstrates the forward-thinking nature of the Vitality Netball Superleague, to offer Hyperice products on the sidelines for players to use during the game, but also behind the scenes in the warmup and cool down area,” said Jason Hussain, Business Development and Sales Manager, for Hyperice UK. “Hyperice are excited to partner with the Vitality Netball Superleague, and to continue to evolve the partnership for years to come.” 

Steve Elworthy, Independent Chair of the VNSL, added: “We are delighted to announce our partnership with Hyperice UK, who are supporting us in delivering our most exciting, yet challenging season to date. With player welfare being at the forefront of the Superleague, it is vital that squads are given the tools to assist with recovery and injury prevention and this partnership will play a crucial role in helping to keeping players at the top of their game.” 

Coverage of the 2021 VNSL starts Friday February 12th, with Celtic Dragons playing Leeds Rhinos at 17:15. All 114 games throughout the season will be broadcast live across Sky Sports.  

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