BOL Named Official Food & Nutrition Partner of the Netball Super League Grand Final

Leading UK food brand BOL has been announced as the official food and nutrition partner of the Netball Super League (NSL) Grand Final, taking place next Sunday at the iconic O2 Arena in London. This partnership will see BOL power NSL players to feel truly unstoppable as they battle it out to be crowned 2025 Champions, reflecting the brand’s commitment to support powerful, positive living with food that helps people smash their day, naturally – whether they’re top-tier athletes or juggling everyday life.

Activating at the heart of the action

The partnership kicks off at the NSL Grand Final on Sunday 6 July 2025 at The O2 Arena. BOL will bring its Shoot for a Shake activation to the Fan Zone, offering fans a chance to sample its range of Power Shakes, win prizes, and experience the brand’s food-first approach to performance and nutrition.

“With the NSL Grand Final only a matter of days away, we are so excited to launch this new partnership with BOL that will allow us to share their deliciously nutritious products with the thousands of fans attending the Grand Final. As well as providing free product samples, BOL’s presence in our Grand Final Fan Zone will also see them share nutritional education and advice with fans whilst bringing to life further innovative activations, powering netball fans to The O2 and beyond,” said Claire Nelson, Managing Director of the NSL.

“From the very start of our conversations, it was clear that BOL are an organisation guided by a strong moral mission who are committed to driving healthier lifestyles, making them a brand that we are genuinely excited to collaborate with. I can’t wait to see what our teams can create together as we strive to offer the ultimate experience for fans both on and off the court at our League’s pinnacle event.”

Naturally powered nutrition for real life

Founded in 2015, BOL creates food that delivers natural power through real, nutritious ingredients. Designed for busy lives, their portfolio includes:

Power Shakes: A 100% nutritionally complete meal in a bottle, packed with natural, whole food ingredients.
Power Soups: Bold soups packed with BIG taste and unbelievable benefits.
Power Pots: One Pot Powerhouses, globally inspired and packed with protein and fibre.

“BOL stands for Bring On Life, and we firmly believe unlocking energy, confidence and ambition starts with what we eat. That’s why the Netball Super League is such a perfect match”, says Toni Ehrnreich, Head of Marketing at BOL.

Backing the momentum of women’s sport

Netball is the most regularly played team sport (weekly and fortnightly) by women in the UK, and its popularity continues to grow. The relaunched NSL in 2025 has seen a 42% increase in match attendances and a 24% increase in broadcast viewing figures from a largely female, health-conscious audience. With participation also at an all-time high, the NSL is a cultural force helping to raise the profile of women in sport.

Their partnership with BOL is both purpose-driven and strategically aligned. With a long-standing female customer base and a mission to fuel performance at every level, supporting a proudly female sport such as netball is a natural extension of the brand.

“Sponsoring the NSL is such an exciting next step in our mission to feed limitless living,” says Paul Brown, Founder of BOL. “BOL is all about unlocking time and energy through great nutrition made easy, and the NSL couldn’t be a better platform to bring this to life. As we celebrate our tenth year, we are so proud to play a part in a league that champions strength, inclusivity and ambition.”

Fuelling the future

The BOL x NSL partnership is a powerful union of shared values – championing health, performance, and progress. With women’s sport projected to generate £23 billion in global revenue by 2033, BOL is proud to stand at the forefront of the movement.

Together, BOL and the NSL are powering the next generation of women to live – and play – at full strength.